Made easy


#574: Steal My Lead Magnet Launch Checklist

May 25, 2023

Listen on…


The step-by-step process I use to create and launch lead magnets – and yours to take!

I’ve said it before and I’ll say it again — one of the very first things you need to have in your online business is a lead magnet. 

A lead magnet is essential to growing your email list, and can be anything from a checklist, a video series, a quiz, or another valuable resource that you offer up to your Ideal Customer Avatar in exchange for their email address. 

I can’t even tell you how crucial lead magnets have been for me in growing my business — and needless to say, I’ve created my fair share of them over the past fourteen years of being an entrepreneur.

And because lead magnets are such a big part of my growth strategy, you guessed it — I’ve come up with a documented system on how to create and promote them. 

In fact, I’ve boiled my process down to a checklist that you’re going to hear all about in this episode.

I cover every single step you need to take in order to effectively create and launch your lead magnet — from how to establish your pre-launch approvals, to creating content, optimizing your landing pages, tracking your conversions, and so much more! 

So whether you’ve a lead magnet newbie or you have one that’s simply not performing, this is a great episode to listen to, and to bookmark for future reference. 


Here’s a glance at this episode…

  • [02:40] One of the first assets I teach my students to create is a lead magnet. This can be a simple list, mini video series, or resource guide.
  • [04:58] Lead magnet launch checklist, part 1: Pre-launch approvals
  • [13:07] Lead magnet launch checklist, part 2: Content creation
  • [16:50] Lead magnet launch checklist, part 3: Landing, opt-in, and thank you pages 
  • [22:09] Lead magnet launch checklist, part 4: Website tasks  
  • [23:53] Lead magnet launch checklist, part 5: Quality control tasks
  • [26:31] Lead magnet launch checklist, part 6: Weekly content promotion
  • [29:18] Lead magnet launch checklist, part 7: Copy requirements
  • [30:52] Lead magnet launch checklist, part 8: Design requirements
  • [31:47] Lead magnet launch checklist, part 9: Tracking

Click here to listen!

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