Made easy


#602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield)

August 29, 2023

Listen on…


Small list, big revenue: Jan Ditchfield's path to digital course success

Ever found yourself thinking you don't have enough time, money, credibility, or a large enough audience to create a successful digital course? Well, you're not alone. 

Over the years I’ve found that many of my Digital Course Academy students started off feeling this way — but still go on to create wildly successful digital courses

One of these students is Jan Ditchfield, a former award-winning fundraiser and revenue generation strategist. Burnt out from being told what to do at her 9 to 5, she took a leap of faith and ventured into the world of entrepreneurship and digital courses.

What I love about her story is that Jan had a small email list and small social media following – yet she managed to rake in an impressive $18,425 from 29 enrollments — completely ad-free – in her very first launch. 

Since joining Digital Course Academy, Jan's journey has led her to over $145,000 in revenue, and she's well on her way to a multiple 6-figure business. How incredible is that?

In this episode, you’re going to hear more about Jan’s story, and how she blew the idea that you need a massive email list to achieve substantial revenue completely out of the water. 

Jan’s journey is sure to leave you inspired! As you listen, I hope you start dreaming big, and consider the immense potential your small email list holds.

Here’s a glance at this episode…

  • [03:19] I believe everyone has a digital course within them. 
  • [04:08] There are 5 common objections to creating a digital course: I don’t have enough time, I don’t have enough money, I’m not an expert, my audience is too small, or I don’t have enough content. 
  • [06:28] Jan Ditchfield has proven that you don't have to have a big email list to generate life-changing revenue from a digital course.
  • [06:39] Jan was a fundraiser and revenue strategist. In 2020, she launched her digital course business. 
  • [07:20] She launched her course with 557 email subscribers and 1,689 Instagram followers. She generated $18,425 with 29 enrollments. This demonstrates the power of an engaged list.
  • [09:46] Since Jan started DCA, she has generated over $145,000 in revenue and has built a six-figure business without a huge email list.
  • [10:21] Jan shares how DCA gave her the skills to repeat her success and grow. It helped her create a business. She now has the freedom to own her life.
  • [12:09] Jan can be the mom that she always wanted to be. Her daughter looks up to her and wants to be a podcaster too. 
  • [13:02] Start dreaming about how you can leverage your list and build a relationship with those on your list.

Click here to listen!

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