Real stories from one of a kind business owners who started with courage and ended with successful digital courses.

Results are not guaranteed. Please see earnings disclaimer for more detail.

As a busy hairstylist, it was hard to make time to create my course. I was too super focused on growing my salon and traveling around doing workshops.

Then COVID hit and I had to say goodbye to all my traveling.

With more free time on my hands, the pandemic became the perfect time to put my course together. So I went all in!

I followed Amy’s 30 Days to a Workshop bonus and created an online workshop that I quietly sold.

I didn’t do a big launch or anything like that. I just wanted to see what would happen.

The result: 10 stylists bought my workshop and I made $2,000!

That gave me the confidence to do something even bigger.

So I started working on creating a full online course teaching stylists how to use the balayage method (a life-changing alternative to highlights that I’m totally obsessed with)!

And I followed Amy’s “Founding Members’ Strategy” to prep for my launch.

With her help, I built a Facebook group of 3,000 of my ideal customers. And an email list of 800 small but loyal subscribers.

When I announced my course this January, I had 487 eager members ready to register — and out of those I ended up enrolling 36 students, making a total of $17,000 with my very first launch!

I wasn’t just thrilled. I was more than thrilled!!

So then I decided to launch again.

I wanted to prove that I could have another successful launch in the same calendar year. (Though to be honest, this also made me realllllyyyy nervous.)

Looking back, I had nothing to be nervous about.
With an email list now 1,700 people strong, I enrolled an ADDITIONAL 54 students and made another $28,000 in sales.

This would never have been possible without DCA!

The great thing about this program is the way Amy breaks everything you need to do down into steps. She knows what to do and when to do it. So when you take DCA, you’ll know what to do and when to do it, too.

Being in DCA has changed my life already. I have a whole new perspective on the future of my business. And because of Amy, I’ve completely restructured my life.

I only work 2–3 days a week behind the chair, now giving me the freedom to decide how to spend the rest of my time.

Thank you, Amy!

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More Stories Like This

Every journey starts with one step. If the questions “who am I to create a course?” or “where do I even start?” are coming up for you, know that they came up for every single successful course creator you see on this page.

Whether you’ve never owned a business before, you have no idea what your course would be about, or you’re totally allergic to tech — we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.

Each of these course creators started with one thing: THE COURAGE TO TRY

Ready to do the same?

If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen up…

    i'm ready, sign me up

Earnings Disclaimer: Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures on our website and our other channels, we are showcasing exceptional results, which do not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Running an online business carries risks, and your use of any information contained on this website is at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.

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