“I went from $12,000 in debt to a six-figure launch, thanks to Amy’s strategies!”
Results are not guaranteed. Please see earnings disclaimer for more detail.
A few years ago I started a successful health blog, and by 2017 I was earning six figures a year as a blogger and running it full time.
With my success, I started getting tons of questions about how I did it. And with those questions, I started dreaming up creating a course to teach others what I knew best — how to make money blogging.
But as life happens, I got pregnant with my first child, and the idea of creating the course got pushed. So when I got back from maternity leave in 2019, I just knew I couldn’t wait anymore.
When I launched the course in July of 2019, it went really well — I had 34 students sign up from a list of only 100 people and made about $18,000. But when I launched again in October… it totally flopped.
To make matters worse, I decided to invest in Facebook ads for the second launch, which left me with $12,000 in debt.
At this time I was newly pregnant with my second child and was thinking maybe I should quit the business altogether and be a stay-at-home mom. (But deep down I knew that was the last thing I wanted to do.)
Attending Amy’s event (The Entrepreneur Experience) helped me get out of my funk. I left with so much energy, clarity, and excitement, plus a real understanding of why the second launch didn’t go as well.
I had actually signed up for DCA right before the second launch, but I hadn’t had time to implement any of the strategies before the launch went live. With my newfound excitement, I committed to not giving up and instead decided to launch one more time and follow the DCA way to a T.
One of my big takeaways from DCA was that I needed to raise the price of the course. My husband actually thought I should lower it, but after watching Amy’s training, I really trusted her advice. So I doubled the price and just went for it!
My goal: $100,000 for the January launch! The result: I beat my goal by $52!! I had 89 students sign up and made $100,052!! I was blown away, and I know that following Amy’s strategies made all of the difference.
Now I have so much more motivation about the business, I feel inspired to keep going, and am so grateful I didn’t choose to give up!
I also feel confident that when I need to take maternity leave for baby number 2, I CAN. (And I can keep earning money at the same time!) Amy, thank you!
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Now, I’m able to pay off 6-figures of medical debt and I’m available every day for my daughters at 4 PM!!
Pre-DCA, the School of Style had in-person classes in NYC and LA. I was traveling constantly and my overhead was ridiculous. Now I sell digital courses, my clients have better results and I’ve been able to sustain a 7-figure business. No overhead. No travel. I’m living my dream.
I made $107,000 on my first launch in the middle of COVID-19 — and this is just the beginning!
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United Arab Emirates
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If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen up…
Every journey starts with one step. If the questions “who am I to create a course?” or “where do I even start?” are coming up for you, know that they came up for every single successful course creator you see on this page.
Whether you’ve never owned a business before, you have no idea what your course would be about, or you’re totally allergic to tech — we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.
Each of these course creators started with one thing: THE COURAGE TO TRY
Ready to do the same?