A few years back while working in the school system, I started offering in-person private fitness coaching as a little side gig. And to get clients, I started an Instagram account with short workout videos, as well as tips and tricks on how to lose the “dad bod.”

Then we all know what happened in 2020… And even though I was still busy working with my kids online, I had some spare time.

So I concentrated on building my online audience by posting more content for everyone working out at home. And that’s when people started asking for online private fitness coaching.

First I signed up for Amy’s List Builders Society. And it was awesome! Then when Digital Course Academy opened up in April of 2021, I signed up for that too.

DCA teaches all the moving parts of becoming a successful course creator, including how to host a webinar, what specific email sequences you need, and more!

I attended EVERY Q&A session Amy hosted. Those were invaluable because when other students in DCA asked questions, I learned things I never would have thought to ask.

Speaking of the community, it’s like no other – SO supportive AND engaging!

And I also purchased Amy’s webinar slides. (I made them more manly, of course.) But I loved that the content was all there ready for me!

Armed with the trainings, tools, resources, and community – ALL included in DCA – I launched my course for busy dads who want to go from dad bod to fit dad.

Even though the first launch was not as successful as I wanted it to be, I DID make back my investment. And I now have a new skill that I’ll never unlearn. (Nobody can ever take away this skill from me!)

As Amy says: You gotta keep fine-tuning, change the sales pitch, and make little tweaks until you figure out what works.

And I have!

My record-breaking month brought in over $40K in sales. And my total revenue so far has surpassed $300,000! (Way beyond my school system salary!)

I didn’t just stop at creating a digital course, I also started a podcast!

My Instagram account is now at over 100K followers! And I have NEVER paid for ads!

And even though my course is technically evergreen, I still do monthly and quarterly promotions with lead magnets, challenges, and webinars to get everyone excited.

In less than a year after signing up for DCA, even though I was making a great living as a school vice principal, I got to tell my wife that I wanted to quit to go all in on digital courses! I was able to leave the school system and concentrate on building my business, while simultaneously being Mr. Mom to my three girls.

(Let’s just say I won my wife over after saying I would stay home with the kids 🙂… and because I’d be making great money while doing it!)

We don’t need day care, and I get to take my two oldest to school every morning. I had previously been missing out by having to be at work by a certain time every day, but not anymore.

This time with my kiddos is priceless, and I am beyond grateful that I get to enjoy every moment AND run a successful business that I love too.