“We thought our course would be a big success if we got 20 students. Then, Coronavirus happened. But we launched anyway and ended up with 95 paying customers and made $33,000 US dollars!! WHAT?!”
Results are not guaranteed. Please see earnings disclaimer for more detail.
I’ve had a film business since 2009 where I shoot, edit and design live action and animation video for clients in Belgium (where I live). I do copywriting and translation work as well for video related projects.
The business has grown over the years, and I have freelancers who help me with the stuff I don’t like to do, but I’ve always wanted to scale my income to a whole other level.
The thing, though, is that in order to do that with THIS business, I’d have to build a big agency. This would mean I’d have to bring in lots more clients, hire lots more freelancers, have more paperwork and invoices to deal with…
That just didn’t sound appealing to me at all.
But a digital product business, now that would allow me to scale WITHOUT having a huge team or lots of done-for-you service clients!
I was telling a friend about this when she recommended Amy Porterfield’s podcast. (Which led me to joining Digital Course Academy.)
What’s funny is that digital courses just aren’t as big in Belgium as they are in America. When I told people I wanted a digital course business, they just looked at me blankly…
“You want to do what? You won’t be face-to-face with your customers? How does that even work?”
My obvious first thought was to turn my current film business into a course, BUT I’ve had this hobby of throwing pots for 3-4 years now. I knew there was an audience for both course ideas, but going through DCA, I realized I was way more enthusiastic about the idea of a pottery course.
Workshops that teach how to throw pots are always booked weeks and months in advance. The demand is really big, and there aren’t enough places to keep up with all the interest.
The only problem is that I’m not advanced enough to actually teach pottery. I’m still learning myself! So, I made a pitch to my pottery teacher to join me on this venture of creating an online course.
She is a bit older and knew nothing about online marketing or social media, so the arrangement was that I would film, edit and produce the course, handle all communication and everything launch-related, and she would just do the teaching.
“Let’s try it,” she said.
Following Amy's formula, I started with creating a simple lead magnet and showing up where my audience hangs out online and in just 1-2 weeks, my email list went from zero to 700 people!
And then coronavirus happened.
We thought with the pottery shops closed and our customers needing a wheel, a big oven, etc. to be able to practice throwing on their own (which costs thousands of euros) no one would join our course — simply because they didn’t have access to the right materials and supplies.
Apparently, I was dead wrong. Because suddenly, we had 95 students!
(And 28,500 euros in revenue—almost $33,000 US dollars!)
The vibe in the live webinars was amazing. People were so enthusiastic. During the Q&A at the end, they even reached out to us to say, “Can you check if my money went through? Did I buy it? Am I in?”
As a European, I thought that Amy's system maybe was ‘too American', and that it would be too salesy or pushy for Belgians, but boy, was I wrong. It totally works!
More Stories Like This
After hitting a ceiling with my YouTube earnings, I decided to start selling courses. I went from never selling anything before to a $16k launch!
I joined Digital Course Academy®️, and that next year, I generated 6-figures! The year after that, we grossed $250k!
What I learned from Amy has changed my entire life, not just my business. I’m so grateful!
Added Courses to Their Business
They added an additional and profitable income stream to their businessView Stories
Artists & Creatives
They rejected the “starving artist” thing, and cashed in on their passionsView Stories
Scale your impact in Australia? No problem!View Stories
Crush digital course sales in Belgium? Yes, you can!View Stories
Digital courses in Bermuda? They gotta have it!View Stories
Bloggers & Podcasters
They were already the voice their audience wanted, so they created the product their audience neededView Stories
Built a 6-Figure Business
They built a 6-figure business with what Digital Course Academy taughtView Stories
Built a 7-Figure Business
They built a 7-figure business with what Digital Course Academy taughtView Stories
Built a Team & Community
By following their passion, they created opportunity for othersView Stories
Business & Marketing
They added profitable revenue streams, instead of filing for bankruptcyView Stories
Scale your impact in Canada? No problem!View Stories
Coaches & Consultants
They 10x’d their businesses, and 10x’d their impactView Stories
Digital courses in Denmark? They gotta have it!View Stories
Family & Relationships
They wanted more for the people they love, so they made it happenView Stories
Finance & Real Estate
They became experts in their field — and then they became leadersView Stories
They took their financial freedom to new heightsView Stories
Food & Wine
They made a fortune by sharing their passions with likeminded people all over the worldView Stories
Digital courses in Germany? They gotta have it!View Stories
Health & Wellness
They scaled their businesses, and helped more bodies, minds & soulsView Stories
Crush digital course sales in Ireland? Yes you can!View Stories
Crush digital course sales in Israel? Yes you can!View Stories
Launched with a Small Email List
They proved that small can be mighty — with the bank statements to back it upView Stories
Left 1-1 Client Work
They stopped trading dollars for hoursView Stories
Left their 9-5 for the Last Time
They wanted more, so they clocked out for the last timeView Stories
They broke free of the “norms,” and created their dream lives... anywhere they wantedView Stories
Crush digital course sales in Malta? Yes, you can!View Stories
Digital courses in Mexico? They gotta have it!View Stories
Overcame Limiting Beliefs
They finally decided to play a bigger gameView Stories
Crush digital course sales in Panama? Yes, you can!View Stories
Pets & Animals
Their tender loving care now reaches beyond their communityView Stories
Retired Spouse & Helping Loved Ones
They put family before work, and it boosted their bank accountView Stories
Side Hustle to Full-Time Business
They now introduce themselves as a full-time entrepreneurView Stories
Crush digital course sales in Spain? Yes, you can!View Stories
They built something they could be proud of that also paid for daycare or the freedom to be presentView Stories
Digital courses in Sweden? They gotta have it!View Stories
Teachers & Educators
They 10xed their impact, and 10xed their revenueView Stories
Tech & Culture
They brought tech know-how to more people -- for more profitView Stories
Thriving in Uncertain Times
Their background, circumstances, or past failures did NOT define themView Stories
They didn’t know how, but they tried — and it workedView Stories
Travel & Tourism
They packed their bags and took their business with themView Stories
United Arab Emirates
Scale your impact in the UAE? No problem!View Stories
Scale your impact in the United Kingdom? No problem!View Stories
Scale your impact in the United States? No problem!View Stories
If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen up…
Every journey starts with one step. If the questions “who am I to create a course?” or “where do I even start?” are coming up for you, know that they came up for every single successful course creator you see on this page.
Whether you’ve never owned a business before, you have no idea what your course would be about, or you’re totally allergic to tech — we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.
Each of these course creators started with one thing: THE COURAGE TO TRY
Ready to do the same?