

Real stories from one of a kind business owners who started with courage and ended with successful digital courses.
This is Azhelle’s
Digital Course Academy Success Story
Azhelle Wade President, The Toy Coach
“DCA is the best investment you can make for your online business. I made thousands preselling my course. Now I’m growing my OWN legacy... instead of someone else’s.”
Results are not guaranteed. Please see earnings disclaimer for more detail.
I had my “dream job” working in toys. I’d gotten a big promotion and was working with an awesome toy company, helping them grow a multi-million-dollar toy line. My career had taken off and I was loving it.
Then COVID hit.
Like many people, I started working from home, and I suddenly realized I wanted more than a “dream job”, I wanted a “dream life”.
So, I saved up, and found the courage to take the leap and quit. I had a podcast, and a few offers for freelance work. But I didn’t really have a plan. But one day while listening to Amy’s podcast I had my light-bulb moment.
I thought, “Wait a second. I could do everything I’ve been learning from Amy with all of the knowledge I have about the toy industry.”
And that’s how I became The Toy Coach and created Toy Creators Academy.
As The Toy Coach, I teach aspiring entrepreneurs how to develop their toy concept and then get it in front of the right people in the toy industry.
With my new business niche figured out, it was time to get to work.
I followed Amy’s advice about preselling your course and hosted what I called a Zoom Launch Party. This was essentially my sales webinar, but I made it exciting with balloons, music, and giveaways. (I mean, we’re talking toys! We gotta make it fun!)
After my Zoom party, I was so full of adrenaline that I was shaking. I was so nervous no one would want in on my course. But I checked the sales and saw that 3 people had signed up!
I was so excited that I cried. This was my proof that this was the beginning of something amazing. Then I woke up the next morning with 2 more sales. Now I was at 5 and wanted to keep going!
So I kept at it. I hosted more Zoom parties where I’d talk about the toy industry and share the toy ideas I’d had in college. I wanted people to know that I was once in their shoes, and that they could do this!
I ended up preselling my course to 25 people! And I made back my investment in DCA by 5x (beating my goal by $3k!).
I get goosebumps when I think about DCA. I’m now growing my own legacy instead of someone else’s, which feels empowering. Plus, I get to help grow the industry that I love all while working from home!
My advice? DCA is the best investment you can make if you want to start an online business. If you are thinking about it, go for it! You’ll be happy with the results when you take Amy’s advice and launch your course right!

Ready to Make Your Story the Next Digital Course Academy Success Story?
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If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen up…
Every journey starts with one step. If the questions “who am I to create a course?” or “where do I even start?” are coming up for you, know that they came up for every single successful course creator you see on this page.
Whether you’ve never owned a business before, you have no idea what your course would be about, or you’re totally allergic to tech — we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.
Each of these course creators started with one thing: THE COURAGE TO TRY
Ready to do the same?

