“Amy gave me the freedom to make more money in a couple of days than I could by planning two whole weddings.”

Results are not guaranteed. Please see earnings disclaimer for more detail.

For my entire adult life, I was the one you would call for help planning a party. But once everyone in my friend group started getting married, it was all weddings, all the time.

The first one I did was for my best friend in Los Angeles, and I made it work with a $7,000 budget (which is almost nothing in LA). She happened to work for an agent in Beverly Hills, and after the wedding, people kept asking her, “Who did your wedding?”

So word started to spread and I was getting a ton of requests, but I wasn’t really charging anyone… so it was more like a fun hobby.

It wasn’t until I got married, that my own wedding planner said, “I honestly don’t know why you’re not a wedding planner.” I didn’t believe that I could compete in the LA wedding market… so it never occurred to me that this was a real opportunity.

It took a little while, but I eventually launched my wedding business and very quickly became successful. My first year, I did eight weddings. My second year, we did 28. It was crazy and I wasn’t prepared for it.

I felt like I was so behind and inexperienced. But then I had established planners asking me if I could teach them. I never thought of myself as a teacher, but thankfully I realized that I totally am… I just didn’t have time to actually teach anyone!

I started speaking at industry events and conferences all over the country and was even invited to speak at Wedding MBA, our industry’s biggest conference. But every time I was asked what else I had to offer… I didn’t have anything.

My amazing friend and podcast co-host was the first one to recommend creating a course… and then she said these magical words, “You need to listen to Amy Porterfield’s podcast.”

I started listening to Amy and I was like, this is my girl… she’s legit. I need this. I bought Digital Course Academy®️ and immediately got to work.

I had plans for a huge launch, carefully following Amy’s advice to the letter… but I also had a wedding literally every weekend so things were a little down to the wire. In fact, everything that Amy said could go wrong, did go wrong… but it was hilarious and I wasn’t discouraged because I felt so supported.

I launched my course, Wedding Management 101, officially on the day I spoke at Wedding MBA, and had 180 text-ins from the audience. Keep in mind I had no real email list. I did three webinars with a total of 140 attendees, nervously made the offer at $497, and somehow still converted over $13,000 in sales.

I could never have predicted that I’d be here with this kind of success and this much excitement about my next launch (with a higher price). Everything just kind of came together… and I have Amy to thank for it.